A dedicated IP address suggests that you shall have a unique numeric identifier on the Internet and that it won't be shared with other people's websites or apps as it happens with a shared hosting account. There are many uses for a dedicated IP - for example, when an SSL certificate is needed if you have a web-based store and you need to accept online payments or in case you have a login form and you'd like the information that users submit to be encrypted. A dedicated IP address could also be used for other applications, such as a VoIP server, for instance. Moreover, it'll supply more credibility and security to your websites, considering the fact that a network flood to a shared IP won't have any effect on your dedicated IP. In the event that you host your websites with us and you have your own server, you'll be able to get one or numerous dedicated IP addresses with only a couple of clicks and to use them in the event that you cannot use the IP included with the web server.